For Thanksgiving, my family enjoyed the traditional things - way too many family members over, awkward conversations with relatives, turkey and the like, finally wandering home around 8 p.m. The one thing we were unable to do, however, is watch all of the NFL games on TV - usually a tradition.
Heck, if nothing else, it’s something to distract us and keep us from those awkward conversations. The NFL, however, made the decision to broadcast it’s first prime time Thanksgiving game on a network no one seemingly has access to.
I’m not a marketing guy, I’ve never worked in marketing and don’t really have an affinity for the discipline. Maybe there is a long-term strategy here by the NFL which involves depriving (at least indirectly) its audience of Thursday night games in order to develop a larger long-term base, but I can’t see how this helps. Seems like an old case of “cutting off one’s nose to spite one’s face” to borrow the cliché.
The strategy by the NFL went even further with advertisements for the NFL network running during mainstream Sunday games, asking people to contact their local cable network and ask for the NFL Network. They even went so far as to launch a website, iwantmynflnetwork.com - a site with a marketing campaign so successful, it took me five tries to get the name correct.
The website itself is quite inflammatory, preying on customer’s lack of knowledge by making broad statements without no proof to back anything up. One statement claims “NFL Network was created so you could watch it. There is no reason the network would be withheld from you. It doesn’t make sense for you or the network. Think about that. Why would this network be created and then kept from you?”
In the simplest sense, the statement is correct, but the implication is that money is not an issue. Another important question is not asked “Why was the NFL network created?” with the logical answer being not to altruistically provide viewers with another avenue to watch football, but to make money. Clearly money is the issue.
I didn’t see this Thursday’s game because I was predisposed and because my cable provider does not carry the NFL network. Frankly, the reason I didn’t see it has a lot more to do with former than the latter and raises a few questions about the NFL’s strategy. Is three days a week of football too many (four when Saturdays are in effect, and those prime time games will also be on NFL Network, for those who didn’t know, which included me until a few minutes ago)? Does it dilute the quality of Sunday? I say yes, but I’ll use another sport to show why.
A few years ago, Major League Baseball began starting the season with a Sunday night telecast. Just one game, seemingly randomly chosen, usually in the Sunday night, 8 p.m. slot on ESPN. The idea, with fans chomping at the bit to watch some real baseball, people all over the nation would tune in. I’m one of the largest baseball fans I know - I prefer it to the NFL and, as such, my breed is on the endangered list. However, the one-game season openers don’t appeal to me. It’s the subsequent Monday when there are 12 games being played throughout the day with so many different games to follow during the course of the day that is the most fun.
I’ve contended (to mostly deaf ears) that MLB should go the NFL route and have a grand opening day on a Sunday with as many games as possible on that opening Sunday. Run the games on as many networks as possible, recreating the NFL Sunday Ticket effect (for those of us lucky enough to be able to watch): constantly flipping to runners on first and third with 2 outs in a random Cincinnati vs. Milwaukee game.
The point is, simply, the one game a day marketing strategy might not be as effective as it seems. Again, I’ve never seen numbers for this; maybe the strategy MLB employs to open their season give them their biggest ratings. I’m just not convinced it’s a good long-term strategy throughout the course of a season. I think Thursday night NFL games on a network no one can watch won’t garner the type of dedicated audiences the NFL is striving for.
On to this week’s picks…
[Home team in CAPS. Spreads accurate as of Friday, 5:30 EST]
LAST WEEK: 6-10 SEASON: 78-92-7 LUKE’S LOCKS™: 3-5

Baltimore (-3) over CINCINNATI
I gave this pick last night to my editor, Michael Stephens, before the game and, upon hearing a score of 13-0 on the radio, wanted to scream. Why? Not because I cared or put money on the game, but because after my tirade last week, I didn’t have the cojones to stick with my anti-Ravens theory until it paid off. Pansy.
Minnesota (+9) over CHICAGO
What a career Rex Grossman (left) has had so far, eh? I’m not talking Peyton Manning-impressive, but so much has happened to him. He’s been injured a bunch of times, but when he does play, there have been times when people are real high on him and times when they are down. Currently, the stock on Grossman is down, and thus the Bears are giving nine - too many. Wonder if the Vikes are bold enough to copy the Pats’ strategy of putting 7-8 guys at the line and daring them to pass deep.
PITTSBURGH (-7) over Tampa Bay
I’ve been down on Pittsburgh all year but Tampa Bay is atrocious. The only way this game could be more painful to pick is if it were in Tampa Bay (and just because home underdogs are dangerous this year in the NFL).
LUKE’S LOCK™ ALERT!!
ST. LOUIS (-6.5) over Arizona
Yea, yea, I know, this is third time I’ve selected the Rams for a lock and I’m not doing well on my locks, but come on, it’s Arizona! What have they done to show they could cover a game on the road, more or less win a game.
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